Web Analytics and Performance Matrics

Web Analytics is not just a tool for measuring website, but also a tool for business to understand more about its customers and how customers behaves to various parts of the website. It is important for business to measure the website performance and continue to test concepts and web elements in order to engage its customers.

Metrics & ROI – KPIs Provide Insight to Influence Success and Strategy : MarketingProfs Article Metrics & ROI – Effective marketing-measurement helps companies guide scenario modeling, planning, and investments. Establishing key performance indicators (KPIs) is an integral part of such an initiative. Find your KPIs with these four steps.

Dramatic Difference in Approach to Social Media Metrics – eMarketer eMarketer helps companies understand the internet by publishing internet market research, statistics and objective analysis on internet marketing, internet advertising, online trends and online demographics.